REPUBLIKA.CO.ID, JAKARTA -- The Indonesian Embassy in Washington D.C. recently promoted the country's foods and beverages through the "Passport DC 2016" event, which is aimed to explore the market in the US capital, Washington, an official said.
"At least 5,400 people visited the Indonesian booth. They had a very positive response, especially for our coffee products and snacks," Trade Attache of the Indonesian embassy in Washington D.C., Reza Pahlevi, said in a press release received here on Thursday.
The strategy used for promoting the Indonesian products during the event was free-of-charge sampling, Reza said, adding that the event was held last weekend.
According to him, most visitors at the Indonesian booth responded positively to the Indonesian products and asked if they could buy such products in Washington D.C.
In addition, the embassy also promoted fashion, accessories, batik cloth, handicrafts and home decoration.
Reza further said he is trying to seek out major super markets in the United States that could help sell the Indonesian foods and beverages.
The Indonesian booth presented the specialty coffee, Sumatra Purbatua and Sulawesi Toarco, which was roasted by the Indonesian diaspora, Nagadi Coffee Roastery at its base in Maryland.
Meanwhile, the Arum Tea, originating from West Java, which had obtained organic certification from the US Department of Agriculture (USDA) and the International Institute of Market Ecology (IMO) of Switzerland, also lured several visitors.
The Indonesian booth also offered the visitors the chance to become importing partners of the country's products or become their new sub-distributors in Washington D.C., Maryland, and Virginia.